Links (also known as backlinks, inbound links, or hyperlinks), are the lifestream of any website. They are the way search engines search websites. Organic links are important to search engines because the links reflect human judgment. Our on-page content tells search engines what our site is about. However, links to other websites tell search engines whether our site is important and relevant. It doesn't matter how great your site is, how great your content is, or the products or services you offer on the site.
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Links make the website searchable. Unless someone links to your site, the search engine does not know that it exists. If your site does not have search engines, it is invisibly good. Unless you want to start investing in terribly expensive offline and online campaigns, people won't find your site. Links are important to find your website.
Having relevant backlinks from trusted and reputable websites will lead to the overall credibility of your site and will be used in search engines' algorithms (the principle of measuring the overall v image of a web page in search queries) is a relevant source of information. And "expert" in his field. Search engines want to give their customers the best possible results because if they give the customer exactly what they want, then the customers will come back and continue using the search engine.
Relevance
Related image means that the content of the returned web pages in the search matches the purpose and conditions of the user query. The document's ance image will increase if the words or phrases quoted by the user match the specific theme of a particular web page.
You can think of v as the first step in the "game". If you are not related to the query, the search engine will not consider adding you to the search results for that query. To quantify these factors, search engines perform document analysis (including semantic analysis of concepts in documents) and link analysis.
Two important aspects of links and link building:
Link building to SEO is fundamental. Without link building, your site will fail.
The link building should never be closed. This is an ongoing part of marketing your website on the World Wide Web.
The concept of using links as a way to measure the importance of a site was first popularized by Google with its PageRank algorithm. In simple words, every link to a web page voted to that page, and the page that gets the most votes wins. The notion that links refer to the "editorial endorsement" of a webpage is key to this concept. Search engines rely heavily on editorial votes to determine the importance of a particular web page.
For example, suppose this site is an official and well-established site with a page rank of X 10. Suppose we have 3 new sites: Sites A, B, and C, and these sites are in each industry or niche. Site X. First of all, each of these sites One is natural, but a small amount of PageRank is given by Google. Google now needs a way to determine who's up and where the links come from. Link cast a decisive vote. As mentioned above, every link to a web page voted to that page, and pages increase their PageRank by getting "quality" links from other pages.
So, in our example, suppose that Site X only links to Site A and does not link to any other site. When Site X links to Site A, it sends its "passable" PageRank to the site. Since Site X only links to Site A, this is a powerful endorsement from Site X to Site A, and Google ensures that it is more important than others, so Site A wins. Google ranks C on site A and C on site A.
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